Matthew Smith (@whale) is a successful entrepreneur and product designer. He has worked with figures and organizations like Seth Godin, the Gates Foundation, and the US Postal Service. In 2014, he co-created Really Good Emails, which quickly became the world’s premier source for email design inspiration. In 2021, driven by his pursuit of meaningful work, Smith co-founded Bunsen, a niche creative studio aiding science-oriented companies with strategy, branding, and messaging. We rap about our inherent desire to curate online inspiration, strategies for effective sales pitches to clients, and just how to find an industry you’ll love working in.
Episode Sponsor: Lemon Squeezy 🍋
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What’s great about Lemon Squeezy sponsoring the podcast, is I have been a huge fan since day 1 and use them to sell several of my own side hustles.
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Conversation Topics:
- 01:57Intermission: No Context
- 03:52Our inherent desire to curate online inspiration
- 12:35Sponsor: Lemon Squeezy
- 15:56The meaningful work done with Bunsen
- 22:27Getting out a rut and finding a niche you would love working in
- 25:28How to construct an effective sales pitch
- 29:00Promo: Yo! on YouTube – Yo! Newsletter
- 29:15Motivation, monetisation and staying lean on side-projects
- 38:16Intermission: Overrated, Underrated
- 42:07Top 3 productivity tools
- 43:38Advice for anyone struggling with alcohol abuse
Episode Links:
- Matthew Twitter
- Agency Bunsen Studio – Bunsen-built One Pagers
- Project Really Good Emails
- Book The Challenger Sale
- Mention Nonviolent Communication
- Sobriety The Luckiest Club
- Outro credit Rent to Pay by Deaf Election
- Music? All licensed and available on Epidemic Sound
Bonus Episode Content:
Clip: Are Design Systems overrated?
Transcription:
Soon.
- Yo! Pablo StanleyDesigner, Artist, Musician
- Yo! Rasmus AnderssonPlaybit, Inter
- Yo! Vijay VermaDigital Designer
- Yo! Gal ShirArtist, Content Creator
- Yo! Mike McAlisterDesigner, Software Engineer
- Yo! Grace WalkerIndependent Web Designer
- Yo! Rogie KingDesigner Advocate, Figma
- Yo! Dann PettyFreelance Designer, Educator
- Yo! TrafProduct Designer, Maker
- Yo! Matthew SmithBunsen, Really Good Emails
- Yo! Jorn van DijkFramer CEO, Product Designer
- Yo! RiddFigma Academy, Dive, Maven
- Yo! Drew WilsonLogical, Ryte, Letter, Plasso
- Yo! Dru RileyTrends.vc Newsletter
- Yo! Danny PostmaHeadlime, ProfilePicture.AI
- Yo! MDSShift Nudge Course, UI Designer
- Yo! CouldwellsMeagan Fisher + Andrew, Designers
- Yo! OliurUltralinx Founder, YouTuber, Designer
- Yo! Derek SiversEntrepreneur, Author, CD Baby Founder
- Yo! Jeff SheldonUgmonk Founder
- Yo! Adam WathanTailwind CSS, Refactoring UI, Developer
- Yo! Gilbert PellegromDeveloper, Entrepreneur
- Yo! MubsSerial Maker
- Yo! Steve SchogerRefactoring UI, Designer
- Yo! Jason SchullerDesigner, Entrepreneur
- Yo! Jess EddyDesigner, Entrepreneur
- Yo! John O’NolanGhost Founder
- Yo! @AJLKNCarrd, HTML5 UP!, Pixelarity
- IntroductionWhat to expect from the show